Website accessibility means designing and building a site so that people with a wide range of abilities can use it. That includes people who are blind or have low vision, people who are deaf or hard of hearing, people who cannot use a mouse, and people with cognitive differences. Accessible sites also tend to be easier for everyone, including someone reading on a phone in bright sunlight.
Why it matters in Nova Scotia
Nova Scotia has an Accessibility Act, passed in 2017, with the goal of making the province accessible by 2030. The rules are being developed in stages through accessibility standards covering areas such as goods and services and information and communications, and the first obligations have focused on public sector organizations. How and when specific requirements apply to private businesses depends on standards that are still being developed, so check the province's current guidance or speak to a legal professional about your situation. Regardless of the legal timeline, building accessibly is simply good practice, widens your audience, and reduces the chance of having to rebuild later.
The standard most people follow
The most widely used benchmark is the Web Content Accessibility Guidelines, known as WCAG. Many organizations aim for WCAG 2.1 or 2.2 at the AA level. You do not need to memorize the guidelines, but they point to a set of practical habits.
Practical fixes that make a real difference
- Add descriptive alt text to meaningful images, so screen reader users know what an image shows.
- Check colour contrast. Text should stand out clearly from its background, especially small text and text on photos.
- Make everything usable from a keyboard. Menus, buttons, and forms should work without a mouse, and the active item should be visibly highlighted.
- Use real headings in a logical order, so people navigating by headings can understand the page structure.
- Label form fields clearly, and make error messages explain what went wrong and how to fix it.
- Use descriptive link text. "Read our pricing guide" is far more useful than "click here".
- Caption videos and provide transcripts where audio carries important information.
- Do not rely on colour alone to communicate meaning, and avoid content that flashes.
- Make text resizable and layouts responsive, so the site still works when zoomed in or viewed on a small screen.
Accessibility is easier at the start
It is much cheaper to build accessibility into a new site than to fix an inaccessible one afterward. If you are planning a redesign, raise it early, and consider it alongside the other signs your website needs updating. Automated checkers can catch some problems, but they cannot catch everything, so real testing with a keyboard and a screen reader is also worthwhile.
Origin8 builds with accessible practices in mind as part of our website design work. If you would like us to review your current site, you can book a free consultation.